Alterna Exfoliating Cleanser New Beginnings 198 mL

My Canvas New Beginnings Exfoliating Cleanser describes a vegan, color-safe cleansing product designed to gently remove impurities and buildup from hair. Suitable for most hair types, it helps maintain natural smoothness while protecting color-treated strands. This clarifying cleanser is formulated to guard against environmental pollutants, with laboratory-tested evidence supporting its protective claim. Key benefits Invigorates and gently clarifies the scalp and hair with a mild exfoliating action that removes buildup. Safeguards color-treated hair so you can refresh without dulling or fading. Helps defend against pollutants, contributing to cleaner, more refreshed hair between washes. Provides cleansing by removing impurities using a blend of cleansing agents that are gentle enough for frequent use. Supports natural smoothness with conditioning ingredients that help maintain softness after washing. Ingredients and why they matter Water/Aqua/Eau — solvent that carries the cleansing and conditioning agents into the hair shaft and scalp. Sodium C14-16 Olefin Sulfonate — a surfactant that helps lift and remove oil and buildup from hair without harsh abrasion. Sodium Lauroyl Methyl Isethionate — a mild cleansing surfactant that cleanses with a gentle lather. Glycerin — humectant that attracts moisture to hair, helping to maintain softness after cleansing. Cocamidopropyl Betaine — amphoteric surfactant that supports lather and gentle cleansing while helping to reduce irritation. Disodium Laureth Sulfosuccinate — mild cleanser that boosts cleansing power without stripping color. Cocamidopropyl Hydroxysultaine — conditioning surfactant that improves manageability during and after wash. Sodium Benzoate; Potassium Sorbate — preservatives to maintain product stability and safety. Cocamide MIPA — thickener and foam stabilizer that helps the cleanser spread evenly. PEG-200 Hydrogenated Glyceryl Palmate; PEG-7 Glyceryl Cocoate — emollients and lubricants to aid slip and reduce friction during washing. Caulerpa Lentillifera Extract; Lilium Candidum Flower Extract — plant-derived extracts that can support conditioning and provide gentle aroma notes. Glycol Distearate; Guar Hydroxypropyltrimonium Chloride — conditioners and texture enhancers to improve feel and manageability. Citric Acid; Disodium EDTA; Butylene Glycol; Lactic Acid — pH adjusters and chelators that help maintain formula stability and hair smoothness. Fragrance (Parfum); Benzyl Benzoate; Benzyl Salicylate; Linalool; Citral; Geraniol; Limonene; Eugenol; Hexyl Cinnamal; Citronellol — fragrance components for a pleasant scent profile. Who this is for and usage tips This exfoliating cleanser is designed for most hair types and is safe for color-treated hair. It is particularly suitable for those who want a gentle clarifying cleanse that removes buildup and protects color while offering a smooth finish. For best results, use as part of a balanced hair care routine and follow with a conditioner suited to your hair type. As with any new hair product, consider a patch test if you have sensitive skin or scalp concerns. Storage and handling tip: store in a cool, dry place and keep out of reach of children. If contact with eyes occurs, rinse thoroughly with water. My Canvas New Beginnings Exfoliating Cleanser is a premium option for customers seeking a vegan, color-safe cleansing experience that also helps combat environmental pollutants while maintaining hair softness.